Making Money From Leads

6

Hey, when it comes to handling leads there are several options open to you; I’ve split them into 3 groups.

-The Cash up front approach
-The Percent approach
-The DIY approach

The Cash up front Approach

Sell leads for £50 to £100

This is the earliest and easiest way to make a profit from the leads our system creates as we pay less than £10 per lead and sell for up to 10 time our spend. It’s also the least profitable approach.

I use this approach to take care of my adwords spend in my zero cost adwords strategy.

Sell telephone qualified lead for £100 to £250

Here a little more time is spent with calling the lead to confirm their details which gives the details more value.

I normally have my team do the telephone qualifying if we choose this approach.

Percent Approach

Get a 1 to 3% finders fee
Pass the lead on to an investor and if it becomes a deal then the agreed percentage is paid to the lead creator when the deal completes.

When my adwords spend is taken care of, this is the next step for me and with the right partner it can have a better turn over than the Cash up front approach.

i.e. Property 120,000 1% is £1200

JV the leads 10 to 70% split

This split depends on how much time and effort each party puts in. And is normally a buy to sell instead of a buy to let.

The money comes from the profit on the sale

Property Sale £84,552 – Property purchase with fees £67,890 – re-furb cost £4,889 = £11,773
40% of £11,773 = £4709

DIY Approach

Do the deal yourself, this will take the most amount of time and can be the most profitable. The DIY Approach is also the most time consuming.

You can and do a mixture of the approaches

'Cash up front' (both) + 'Get a 1 to 3% finders fee' (The percent approach) you get cash up front and more if the deal completes.

'Telephone qualified lead '+ 'JV the leads' go a step further with the telephone qualified lead and negotiate the deal and package it for a much higher up front fee.

There are a few online forums where you can find other open minded investor for these transactions and currently the biggest and most creatively activate is the Property Tycoons forum.

Property Tycoons forum

Regards,
Dwayne

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Comments on Making Money From Leads Leave a Comment

April 8, 2008

B Pollock @ 11:10 pm #

Dwayne I can't see how this helps me!

Brad Pollock

April 9, 2008

Mr R. Mail @ 9:11 am #

Hey Bro

I've found your ppc tips extremely valuable in my online learning. I'm looking forward to seeing more.

Thanks, Ryan Mail

April 10, 2008

Jon @ 12:57 pm #

Sorry Dwayne, I cannot use this in my business

April 14, 2008

Billie @ 1:23 am #

Hey Dwayne
So you use a combo of these approaches. I was going to ask if you mix up the approaches but you have already answered my question.
Billie

April 10, 2008

Yarby @ 5:03 pm #

thank you again!!!!

April 16, 2008

Leo Smith @ 10:00 pm #

The Three Approaches are very good.

Best Regards,
L. Smith

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